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Associate Business Strategy Professional/business-strategy-certifications/associate-business-strategy-professional

Associate Business Strategy
Professional (ABSP™)

Are You a Graduating Student?

If yes, then ABSP™ can help you stand out in a crowd of applicants for the best employers and assignments. ABSP™ is the most preferred certification in Business Strategy in the world today. Although it is ideal for graduating MBAs, ABSP™ is equally relevant for students majoring in almost any professional discipline, including finance, sales, business analytics, healthcare, pharmacy and technology.

ABSP™ Increases Your Value

As an ABSP™, you become a preferred hire for companies because you can align your work approach with the goals, plans and strategies of your organization. Remember, the best employers are always looking for that spark of leadership and professional excellence because they want to entrust their responsibilities to new professionals and provide them growth opportunities. Your knowledge of Business Strategy obtained through ABSP can differentiate you from your peers and set you up for accelerated growth in your workplace.

Associate Business Strategy

ABSP™ Certification Package Fee

USD 775

(includes online exam fee, preparation material, access to additional reading material and shipping)

Note : This fee may change without notice and does not include the training fee charged by training companies, universities, or institutions who offer exam-preparation training for TSI certification exams.

TSI is a standards and credentialing body and is not responsible for training delivery, and neither controls, nor is concerned with any aspect of training/ education. TSI does not govern, mandate, or control the training/ program fee charged for any TSI certification by any training company or education provider.

ABSP™ is Ideal for You...

..if you have just started working or are preparing to begin your career after completing your MBA or Master’s in Marketing, Sales, HR, Accounting, Finance, Technology, Advertising, Business Analytics or Market Research or in any other industry-focused discipline. Your skills and certification in your area of professional specialization will be augmented by crucial Business Strategy knowledge and a global understanding when you acquire the ABSP™ certification. You can also apply if you are a student of a TSI-affiliated university or business school. Check out more on the candidacy eligibility norms down here or write to us your specific query at for unique advise.


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The ABSP™ Certification Package

All participants who complete their ABSP™ program registration formalities get a printed copy of The Business Strategy Handbook to prepare for exams. To enrich their learning, additional reading material is also shared on their dashboard.

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The learning kit & certificates etc., shown here in the image are only for illustration, and their design, colors etc., may change without notice. The certificate and the lapel pin are awarded only after passing of the ABSP™ exam. The notebook/laptop and the iPad/tablet featured in the image are just to illustrate the digital inclusions in the package, and not included in the registration package for any individual. All participants are required to follow ExamStrong™ instructions on how to take the online exams on their own computer.

ABSP Certification Package

Candidacy & Entry Criteria

Individuals already holding a Master's in business/ finance/ human resource/ economics/ management or in a closely related discipline from a legally recognized institution under a country's law can apply for ABSP™. Individuals studying for a Master's cannot apply unless they are registered in a TSI-affiliated institution/ organization, or are formally recommended by a competent academic authority in their university/ institution/ b-school.

  • Track 1:

    MBA/ Master’s qualification with at least 3 years of work experience

  • Track 2:

    Bachelor’s qualification with at least 5 years of work experience

  • *Track 3:

    Students of MBA/ Master’s programs in TSI-affiliated business schools and universities

*If your business school/ university is not yet affiliated to The Strategy Institute, please go meet your Program Coordinator and request her/ him to apply for The Strategy Institute-affiliation. We don’t charge any fee for affiliation. to share an affiliation application link with your Program Coordinator.

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Apply Now for ABSP™!

There’s never a better moment to apply and register for ABSP™ than now! Registration is convenient and fast. Just to reach the online application form, complete it, pay online, and you’re done! You can use the links below to understand the application process and any details about ABSP™ that might not have been discussed in the overview above. You can also Contact Us for more information.

Quickview – ABSP™ Certification Process

Check Eligibility Requirements

All The Strategy Institute certifications mandate you to meet certain educational and work experience requirements to become eligible. The requirements for each certification is unique, so before proceeding, check if you meet the minimum eligibility requirements for the ABSP™ certification. It is recommended that you keep this information within easy reach as it will be required while filling up your online application.

Fill Online Application

Once you have satisfied the ABSP™ eligibility requirements, it is time to apply. Start the application process by creating your . Once you have submitted the online application and made a successful payment of the fee, you will immediately receive an acknowledgement response email with instructions for the next step in the assessment process.


An internal check is conducted to validate your credentials against the prescribed candidacy prerequisites for earning the ABSP™ certification.

ABSP™ Exam Preparation Material

Post your payment confirmation, you will receive your unit of the ABSP™ Resource Box containing reading material at the address you have registered with us. Also, you have an immediate access to the additional reading material in your account.

Taking the ABSP™ Exam

The Strategy Institute gives a period of 365 days from the day of payment to the applicants to earn their ABSP certification, including time to study, prepare and take your ABSP exam.


If you qualify the ABSP™ exam and meet other conditions, you are awarded the ABSP™ certification and the ABSP™ Digital Badge is immediately issued to you. You can expect the shipment of the physical credential pack to reach you within three to four weeks from the date of the certification - award.

ABSP™ Exam

Coverage of ABSP™ Exam

The questions appearing in TSI exams aim to check and validate candidates' awareness and knowledge of the general frameworks of Business Strategy. This includes key practices and trends in strategic thinking in addition to the design and execution of Business Strategy, critical issues, and challenges and opportunities in the discipline today. TSI exams, pursuant to the TSI Body of Knowledge, do not dwell on strategic management, instead focusing exclusively on Business Strategy. Candidates are expected to have knowledge of business fundamentals and the bare basics of strategic management for a faster and more in-depth learning of Business Strategy.

TSI exams feature questions drawn from a wide selection of Business Strategy areas defined by the TSI body of knowledge as essential for individuals intending to be certified by TSI. The framework and coverage of TSI exams is defined by The Business Strategy Handbook. Candidates will be tested on the following topics, which have been specifically assigned by TSI:

Knowledge Areas & Topics
The Business Strategy Concept 5%
Goals, Values, and Performance 5%
Industry Analysis 5%
Competitive Analysis 7.5%
Analyzing Resources & Capabilities 10%
Organization Structure & Management Systems 5%
Competitive Advantage 10%
Industry Evolution & Strategic Change 5%
Technology Industries & Innovation 5%
Competitive Advantage in Mature Industries 5%
Vertical Integration & the Scope of the Firm 5%
Global Business Strategy 5%
Diversification Strategy 5%
Managing the Multibusiness Firm 5%
External Growth Strategies 5%
Trends in Business Strategy Management 5%
CASES 7.5%
Structure & Nature of a Typical ABSP™ Exam

A typical ABSP™ exam includes a mix of Type A and Type B questions for a total of 50 questions, though some exams may feature only one type of questions. Also, the number of questions may change without notice.

Questions directly test candidates' ability to correctly recollect concepts, principles, techniques, and generally accepted practices in contemporary Business Strategy. The answers to TYPE A questions will reflect candidates' awareness and comprehension of critical Business Strategy concepts and issues covered in the TSI body of knowledge. TYPE A Questions are fact-based, with the answer choices either being clearly correct or incorrect responses. There is only one correct answer to TYPE A questions, and candidates are scored only if the correct option is selected.

Questions directly test candidates’ ability to apply and execute their understanding of the concepts and principles in the practice of Business Strategy. The answers to TYPE B questions will reflect candidates' capacities for critical analysis and judgement in gauging Business Strategy challenges. Questions will test examinees' abilities to devise strategic approaches, plans and programs to resolve challenges with accountability and a high degree of effectiveness. TYPE B questions have four answer choices and only one of these four will be incorrect. The other three answers will be correct, but will represent varying levels of suitability for the situation expressed. The best of these three correct answers will obtain 10 points, and the least suitable answer will obtain 5 points. The third correct answer with mid-level suitability will obtain 7.5 points. Candidates must choose only one of these four answer choices and are scored 0, 5, 7.5 or 10, depending on their answer choice.

The Objectives and Principles Underlying the Design of ABSP™ Exam

The TSI exam aims at validating candidates' potential to effectively perform an array of Business Strategy functions in complex organizations operating within a transnational system. The TSI exam system validates this potential by assessing candidates' knowledge about Business Strategy theory and practice and their ability to apply this knowledge effectively. These exams are designed on standards from the TSI Standardized Knowledge Architecture for Practice Excellence. The TSI Body of Knowledge has been engineered to redefine the profession of Business Strategy in the 21st century.

TSI exams test candidates on their knowledge of the principles, theories and generally accepted practices of Business Strategy as laid out in the TSI Body of Knowledge. These exams expect that individuals being assessed for their TSI certifications read the material contained in the TSI Resource Box and maintain familiarity with the latest in Business Strategy theory and practice by reading journals and books, listening to podcasts of experts and participating in professional development programs and events.

Certifying for the ABSP™ Exam

Usually, a cumulative score of 65%-70% on an ABSP™ exam can be deemed worthy of certification. However, an examinee's real, individual scores do not decide the recommendation for a certification award. Instead, a complex algorithm is used to make certification decisions which nullifies geographic and environmental factors with potential to skew performance. As such, the certifying benchmark should not be used as a specific number to determine passing or failing performance on the exam.

Preparing for the ABSP™ Exam

ABSP™ is for young professionals aspiring to break into the Business Strategy space. It is critical that all ABSP™ candidates focus on widening their perspective of Business Strategy. While the TSI ABSP™ Resource Box contains reading material and guidelines on how to study for the ABSP™ exam, additional research should be done to properly prepare for the exam. Business Strategy is an evolving discipline and will perhaps never become an exact science, which makes containing the entire practice into a single textbook impossible. TSI has evolved its knowledge model in what is the world’s largest project on defining knowledge essentials for excellence in Business Strategy. As a program in Business Strategy, TSI has covered the extensive breadth of Business Strategy to assure that the ABSP™ program makes an impact on the professional capabilities of certification holders.

While ABSP™ candidates are advised to use The TSI Handbook on Business Strategy as their main reference while preparing for their exams, it is just one piece in preparation for the ABSP™ examination. Although a sizable number of questions in a typical ABSP™ exam are drawn from content which is available in the Handbook, the rest of the questions are drawn from content from other sources. TSI therefore strongly advises all examinees to research other online and offline resources to increase their knowledge of concepts and awareness about how Business Strategy impacts business.

To ensure that all ABSP™ candidates develop into the best young international professionals, TSI advises they read extensively on the subject from as many sources as possible. For external resources candidates can use to better prepare for your ABSP™ examination, please refer to the TSI Exam Preparation Guidelines available for download under the TSI resources tab of your account.

ABSP™ Upgrade to SBSP™

ABSP™ stays valid for 3 years from the date of award, and after which, it needs to be upgraded to SBSP™. When you upgrade, you show your increasing competence and commitment to your profession. If you fulfill the candidacy norms of SBSP™, The Strategy Institute will send reminder emails for upgrading your program, or you can log into your account and register for ABSP™ upgrade to SBSP™. In order to receive email reminders from The Strategy Institute, please make sure to keep your email address current.

Upgrading your ABSP™ Certification to SBSP™ Certification

  • Step 1. Register for the ABSP™ upgrade program by logging into your account.
  • Step 2. Pay your ABSP™ upgrade fee online.
  • Step 3. Complete the prescribed readings online followed by a small assessment.

ABSP™ Certification Upgrade Policy – 2021

Standard Upgrade

A ABSP™ certification can be upgraded* to SBSP™, subject to fulfilment of the candidacy norms by the candidates, and upon successful completion of the prescribed online SBSP™ fast-track learning program as per the latest Business Strategy Body of Knowledge.

*Please note that after upgrade to SBSP™, your ABSP™ certification will expire. Refer to the fee schedule, ABSPRU-1 for upgrade to SBSP™.

Upgrade Convenience Period

ABSP Upgrade Fee Schedule

Schedule Code Upgrade Categories Upgrade Fee Upgrade Conditions
ABSPRU-1 Standard Upgrade to SBSP USD 750 Before the expiry of ABSP Certification
ABSPRU-2 Upgrade During The Convenience Period USD 1000 Within maximum 60 days from the date of expiry


Registrations are currently open for the ABSP™ compliant to the updated 4M-BSP Knowledge Grid Release 16.1.3.

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