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Associate Business Strategy Professional/business-strategy-certifications/associate-business-strategy-professional

Associate Business Strategy
Professional (ABSP™)

Are You a Graduating Student?

If yes, then ABSP™ can help you stand out in a crowd of applicants for the best of employers and assignments. It is the most preferred certification in Business Strategy today around the world. Though ideal for graduating MBAs, ABSP™ also works for students majoring in almost any professional discipline - including finance, sales, business analytics, healthcare, pharmacy and technology among many others.

ABSP™ Increases Your Value

As an ABSP™, you become a preferred hire for companies because you can sync your work approach with the needs, aims and plans of your organization. Remember, your seniors are always looking for that spark for leadership and professional excellence, because they want to delegate their responsibilities and provide opportunities to new professionals. Knowing Business Strategy puts you in a different category among your peers and sets you up for faster growth.

ABSP™ Certification Package Fee

USD 775

(includes online exam fee, preparation material, access to online reading and shipping)

Note : This fee may change without notice and does not include the training fee charged by training companies, universities, or institutions who offer exam-preparation training for TSI certification exams.

TSI is a standards and credentialing body and is not responsible for training delivery, and neither controls, nor is concerned with any aspect of training/ education. TSI does not govern, mandate, or control the training/ program fee charged for any TSI certification by any training company or education provider.

ABSP™ is Ideal for You...

..if you have just started working - or you are preparing to begin your career after completing your MBA or Master’s - in Marketing, Sales, HR, Accounting, Finance, Technology, Advertising, Business Analytics or Market Research or in any of the other industry-focused disciplines. Your skills and certification in your professional specialization area will get a double-boost of Business Strategy knowledge and a global understanding when you acquire the ABSP™ certification. You can also apply if you are a student of a TSI-affiliated university or business school. Check out more on the candidacy eligibility norms down here next. Or write to us your specific query at for a custom advise.

The ABSP™ Certification Package

The ABSP™ certification package includes every resource and help that you will need to learn the latest in Business Strategy, and acquire the prestigious ABSP™ certification. All candidates who complete their program registration formalities get a printed copy of The Business Strategy Handbook along with the access to online learning resource.

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The books, learning kit, certificates etc., shown here in the image are only for illustration, and their design, colors etc., may change without notice. The certificate and the lapel pin are awarded only after the passing of the ABSP™/ SBSP™ exam. The notebook/ laptop and the ipad/ tablet featured in the image are just to illustrate the digital inclusions in the package, and not included in the registration package for any individual.

Candidacy & Entry Criteria

Individuals already holding a Master's in business/ finance/ human resource/ economics/ management or in a closely related discipline from a legally recognized institution under a country's law can apply for ABSP™. Individuals studying for a Master's cannot apply, unless they are registered in a TSI-affiliated institution/ organization, or are formally recommended by a competent academic authority in their university/ institution/ b-school.

  • Track 1:

    MBA/ Master’s qualification with at least 3 years of work experience

  • Track 2:

    Bachelor’s qualification with at least 5 years of work experience

  • *Track 3:

    Students of MBA/ Master’s programs in TSI-affiliated business schools and universities

*If your business school/ university is not yet affiliated to The Strategy Institute, please go meet your Program Coordinator and request her/ him to apply for The Strategy Institute-affiliation. We don’t charge any fee for affiliation. to share an affiliation application link with your Program Coordinator.

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Apply Now for ABSP™!

There’s never a better moment to apply and register for the ABSP™ than now! It’s convenient and fast. Just to reach the online application form, fill it, pay online, and you’re done! Click these links below to understand the application process. We've just tried to take you through a quick tour, so some of the details may be missing. You may Contact Us for more information, or if you face a challenge at any time.

Quickview – ABSP™ Certification Process

Check Eligibility Requirements

All The Strategy Institute certifications mandate you to meet certain educational and work experience requirements to become eligible. The requirements for each certification is unique, so before proceeding, check if you satisfy the minimum eligibility requirements for the ABSP™ certification, you wish to apply for. It is recommended that you keep this information handy as it will be required while filling up your online application.

Fill Online Application

Once you have satisfied the ABSP™ eligibility requirements, it is time to apply. Start the application process by creating your . Once you have submitted the online application and made a successful payment of the fee, you will immediately receive an acknowledgement response email with instructions for the next step in the assessment process.


An internal check is conducted to validate your credentials against the prescribed candidacy prerequisites for earning the ABSP™ certification.

ABSP™ Exam Preparation Material

Post your payment confirmation, you will receive your unit of the ABSP™ Resource Box containing reading material at the address you have registered with us. Access to online reading material will be shared within five to six weeks once you receive the TSI Resource Box.

Taking the ABSP™ Exam

The Strategy Institute earmarks a 120 days immersion period for ABSP™ candidates to orient them completely and build their conceptual foundations in Business Strategy. You can schedule your ABSP™ exam anytime after the 120 days immersion period is over. In fact, you also get an additional 245 days to plan for and take your ABSP™ exam.


If you qualify the ABSP™ exam and meet other conditions, you are awarded the ABSP™ certification and the ABSP™ Digital Badge is immediately issued to you. You can expect the shipment of the physical credential pack to reach you within three to four weeks from the date of the certification - award.

ABSP™ Exam

Coverage of ABSP™ Exam

The questions appearing in TSI exams aim to check and validate candidates' awareness and knowledge about the general frameworks of Business Strategy. This includes key practices and trends in strategic thinking as well as design and execution of Business Strategy, critical issues, challenges and opportunities in the discipline today. TSI exams, in keeping with the TSI Body of Knowledge, steer away from strategic management and focus exclusively on Business Strategy. Candidates are expected to be exposed to business fundamentals and also the bare basics of strategic management for a faster and more in-depth learning of Business Strategy.

TSI exams feature questions drawn from a wide selection of Business Strategy areas, a knowledge in which the TSI body of knowledge defines as essential to have for individuals intending to be certified by TSI. The framework and coverage of TSI exams is defined by The Business Strategy Handbook. The following topics have been specifically assigned by TSI in which the knowledge of candidates are tested:

Knowledge Dimensions Covered Total Questions

PART A: Tools of Strategy Analysis
Consists of questions from topics related to standard tools, techniques and processes of analyzing business situations, generating solutions, making strategic choices and executing decisions.


PART B: Business Strategy and The Question of Competitive Advantage
Consists of questions from topics related to concept of competition, competitive pastures, sources of competitive advantage, process of configuring competitive pastures and evaluating alternative strategies of evolving competitiveness attributes at various stages of a company’s life cycle.


PART C: Corporate Strategy
Consists of questions from topics related to the dynamic of business continuity, sustenance, and growth including inorganic and organic modes, as well as alternatives like expansion, diversification among market and industry tagents.


Total Number Of Questions


Structure & Nature of a Typical ABSP™ Exam

A typical ABSP™ exam generally includes a mix of Type A and Type B questions for a total of 60 questions, though some exams may feature only one type of questions. Also, the number of questions may change without notice.

Questions directly test the candidates' ability to correctly and precisely recollect concepts, principles, techniques, and generally accepted practices in contemporary Business Strategy. The answers to TYPE A questions will reflect candidates' awareness and comprehension of critical Business Strategy concepts and issues as covered in the TSI body of knowledge. TYPE A Questions are facts based with the answer options being clear statements either clearly correct, or incorrect. There is only one CORRECT answer to TYPE A questions, and candidates are scored only if the correct options are selected.

Questions directly test the examinees' ability to apply and execute their awareness and understanding of the concepts and principles in the practice of Business Strategy. The answers to TYPE B questions will reflect candidates' capacities for critical analysis and judgement in gauging Business Strategy challenges. Questions will test examinees' abilities to devise strategic approaches, plans and programs to resolve challenges with accountability and a high degree of effectiveness. TYPE B questions have four answer choices and ONLY one of these four would be incorrect. The rest of the three answers would be correct, but they represent varying levels of suitability for the situation expressed. The best of these three answers carries the maximum 10 marks, and the least suitable the least – 5 marks. The third correct answer with mid-level suitability carries 7.5 marks. Candidates must choose only one of these four answer choices and they are scored 0, 5, 7.5 or 10, depending on their choice of answer–option.

The Objectives and Principles Underlying the Design of ABSP™ Exam

The TSI exam aims at validating the candidates' potential and capacity to effectively perform an array of Business Strategy functions in complex organizations operating within a transnational system. The TSI exam system validates this potential through assessing candidates' knowledge about Business Strategy theory and practice and their ability to apply this knowledge to achieve excellence in their performance. These exams are designed on standards from the TSI Standardized Knowledge Architecture for Practice Excellence. The TSI Body of Knowledge has been engineered to redefine the profession of Business Strategy in the 21st century.

TSI exams test candidates on their knowledge of the state of the art principles, theories and generally accepted practices of Business Strategy as laid out in the TSI Body of Knowledge. These exams expect that individuals being assessed for their TSI certifications read the material contained in the TSI Resource Box and maintain familiarity with the latest in Business Strategy theory and practice by reading journals and books, listening to podcasts of experts and participating in professional development programs and events.

Certifying for the ABSP™ Exam

Usually, a cumulative score of 65%-70% on a ABSP™ exam can be deemed certification worthy. However, an examinee's real, individual scores do not decide the recommendation for a certification award. Instead, a complex algorithm is used to make certification decisions which nullify geographic and other environmental factors with potential to skew performance. As such, the certifying benchmark should not be expected to stay pegged at an exact number for pass/fail.

Preparing for the ABSP™ Exam

ABSP™ is for young professionals aspiring to break into the Business Strategy space. It is critical that all ABSP™ candidates focus on widening their perspective of Business Strategy. While the TSI ABSP™ Resource Box contains reading material and guidelines on how to study for the ABSP™ exam, additional research should be done to properly prepare for the exam. Business Strategy is an evolving discipline and will perhaps never become an exact science, making-containing the entire practice of Business Strategy into a single textbook impossible. TSI has evolved its essential knowledge model in what is the world’s largest project on defining knowledge essentials for excellence in Business Strategy. As a program in Business Strategy, TSI has done its part to cover the extensive breadth of Business Strategy to assure that the ABSP™ program makes an impact on the professional capabilities of certification holders.

While ABSP™ candidates are clearly advised to use The TSI Handbook on Business Strategy as the master reference for preparing for their exams, the handbook is one piece in preparation for the ABSP™ examination. Although a sizable number of questions in a typical ABSP™ exam are drawn from content which is available in the Handbook, the rest of the questions in the exam are drawn from content from other sources. TSI therefore strongly advises all examinees to research other online and offline resources to brush up their concepts and awareness about how Business Strategy impacts business.

To ensure that all ABSP™ candidates develop themselves into the best young international professionals, TSI advises they read extensively on the subject from as many sources as possible. For external resources you can use to better prepare for your ABSP™ examination, please refer to the TSI Exam Preparation Guidelines available for download under the TSI resources tab of your myaccount.

ABSP™ Upgrade to SBSP™

ABSP™ stays valid for 3 years from the date of award, and after which, it needs to be upgraded to SBSP™. When you upgrade, you show your increasing competence and commitment to your profession. If you fulfill the candidacy norms of SBSP™, The Strategy Institute will send reminder emails for upgrading your program, or you can log into myAccount and register for ABSP™ upgrade to SBSP™. In order to receive email reminders from The Strategy Institute, please make sure to keep your email address current.

Upgrading your ABSP™ Certification to SBSP™ Certification

  • Step 1. Register for the ABSP™ upgrade program by logging into your myAccount.
  • Step 2. Pay your ABSP™ upgrade fee online.
  • Step 3. Complete the prescribed learning program online followed by a small assessment.

ABSP™ Certification Upgrade Policy – 2019

Standard Upgrade

A ABSP™ certification can be upgraded* to SBSP™, subject to fulfilment of the candidacy norms by the candidates, and upon successful completion of the prescribed online SBSP™ fast-track learning program as per the latest Business Strategy Body of Knowledge.

*Please note that after upgrade to SBSP™, your ABSP™ certification will expire. Refer to the fee schedule, ABSPRU-1 for upgrade to SBSP™.

Upgrade Convenience Period

ABSP Upgrade Fee Schedule

Schedule Code Upgrade Categories Upgrade Fee Upgrade Conditions
ABSPRU-1 Standard Upgrade to SBSP USD 250 Before the expiry of ABSP Certification
ABSPRU-2 Upgrade During The Convenience Period USD 350 Within maximum 60 days from the date of expiry


Registrations are currently open for the ABSP™ compliant to the updated 4M-BSP Knowledge Grid Release 16.1.3.

Register Now
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