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Associate Business Strategy Professional

Associate Business Strategy
Professional (ABSP™)


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Lift Your Game Early

Careers in any domain, sector, industry or function grow well when you start and groom them smart. Today, that means having a specialist qualification over and above your university degree to prove you are ready and capable of top-grade performance in complex roles. Give wings to your young career right now and lift your game. The ABSP™ certification in the early stages of a career stands you out as a leader-in-the-making because you can link business strategy and skills in strategic analysis with your KRAs. ABSP™ is the world’s only and the most widely respected global qualification today in business strategy for young professionals. Trust the standards-backed rigor of ABSP™ to position you strongly in your chosen professional specialization in virtually any industry.

Enhance Your Professional Worth

Choose ABSP™ to rise above your peers by proving that your bent for strategy naturally tunes and aligns your work approach to the goals, plans and strategies of your organization. Today, organizations look for proven strategic analysis skillsets and strong business comprehension abilities when they are picking their next bunch of leaders. Prove you are a leader-material with ABSP™. Your ABSP™ credential and the knowledge-base and understanding on strategy that you develop during your certification journey stands you out distinct and sets you up for accelerated career growth.

Discover MoreClick here to register for ABSP™
Associate Business Strategy Professional

ABSP™ Certification Package Fee

USD 775

The fee covers ABSP™ online certification exam , the Business Strategy Handbook; costs of access to additional reading material on candidate dashboard and also digital badge and printed ABSP™ certificates and lapel pinsThis fee also includes shipping of all material but does not cover special local taxes, duties, and levies etc., which may be applicable in the receiver’s/ consignee’s/ applicant’s country.

Note :

TSI is a standards and credentialing body and is not responsible for training delivery, and neither controls, nor is concerned with any aspect of training/ education. TSI does not govern, mandate, or control the training/ program fee charged for any TSI certification by any training company or education provider.

A Few Global Corporations where TSI Certified Professionals Work

  • Toshiba
  • Accenture
  • Cognizant Technology Solutions
  • Vivid Games
  • Microsoft
  • DXC Technology
  • Johnson & Johnson
  • Philip Morris
  • Vmware
  • Turkish Airlines
  • State Bank Of India
  • Parsons Corporation
  • Kuwait National Petroleum Company
  • JCPenney
  • Jacobs Engineering

Prove Your Instinct for Strategy

Young professionals excelling in complex business and management functions show evolved instincts for comprehending and aligning their work approach to the business, growth and corporate strategies of their organizations. The ABSP™ credential demonstrates a robust strategic mindset and differentiates professionals sharpest for their potential, promise and readiness to thrive in the most challenging and high-impact roles in any management function, industry vertical or business space.

Discover MoreClick here to register for ABSP™

Go For the Best. From Anywhere.

You can count on the ABSP™ certification to prepare you best for big-ticket roles in virtually any industry or business vertical.

ABSP™ works strong for you, whatever your academic background, or whichever professional function you may wish to excel and rise in. ABSP™ participants hail from diverse specializations and functional exposures.

A good number of ABSP™ applicants have backgrounds in management consulting, finance, digital business, product management, consumer sales, project management, technology and other related areas.

ABSP™ is also highly attractive for young professionals from fields like data analytics, financial consulting, business intelligence, supply chain, business process management, investment banking, software engineering and education marketing among others.

Discover MoreClick here to register for SBSP™

ABSP™ is Ideal for You...

..if you are looking to accelerate your career after putting in three years in a business- or management-focused function or professional domain in any industry vertical or sector. The ABSP™ certification journey will help build an invaluable new layer of knowledge and skills in strategic analysis and business strategy on top of the academic knowledge, skills and qualifications you obtained during your university degree program. You can also apply if you are a Master’s or an MBA student graduating from any of the TSI-affiliated or TSI-associated universities or business schools. Check out more on the ABSP™ candidacy/ eligibility norms down here, or write to us at for advice and assistance.

Discover MoreClick here to register for ABSP™
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The ABSP™ Package

All applicants who complete their ABSP™ program registration formalities get a printed copy of the Business Strategy Handbook to aid preparation for ABSP™ certification exam. In addition, reading and reference material is shared on the exclusive myTSI dashboards of registered ABSP™ candidates.

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Disclaimer
The Business Strategy Handbook, kits and certificates etc., shown here in the image are only for illustration, and their designs, colors etc., may change without notice. The certificate and the lapel pin are awarded only after candidates pass the ABSP™ exam and complete the other requirements to qualify for the certification award. The tablet featured in the image is just to illustrate the digital badging included in the package.

ABSP Certification Package

ABSP™ Candidacy Norms

Professionals holding a Bachelor’s degree with a work experience of atleast 5 years and Master’s degree with a work experience of atleast 3 years (preferably in business/ finance/ human resource/ economics/ management or in a closely related discipline) from a nationally or internationally recognized institution, can apply for the ABSP™ certification program. Graduating students of Master's/ MBA programs cannot apply unless their alma mater is a TSI-affiliated institution/ university, or they have been formally recommended by a competent academic authority back in their university/ institution/ b-school.

  • Track 1:

    MBA/ Master’s degree holders with at least 3 years of work history in any management or business function or industry

  • Track 2:

    Bachelor’s degree holders with at least 5 years of work history in any management or business function or industry

  • *Track 3:

    Students of MBA/ Master’s programs in TSI-affiliated business schools and universities

*If your business school/ university is not yet affiliated to The Strategy Institute, your Program Head can apply for TSI Affiliation . Alternatively, they can connect with us at .

If you have a work history of 5 years or more, the SBSP™ certification program may just be a better choice for you at this time.
SBSP™ Certification Discover more

Apply Now for ABSP™!

There’s never a better moment to apply and register for ABSP™ than now! Registration is convenient and fast. Just to reach the online application form, complete it, pay your fee online, and you’re done! You can use the links below to understand the application process more vividly. You can also Contact Us for more information.

Quickview – ABSP™ Certification Process

Check ABSP™ Candidacy/ Eligibility


Since TSI prescribes varying and unique educational and work experience requirements for its certifications, please check your fit and eligibility for ABSP™ before you apply. .

Apply for ABSP™ Online


Once you have confirmed your fit for ABSP™, you can start the application process by creating your myTSI on the TSI application portal and complete the registration after paying the certification package fee.

Study For ABSP™ Exam


Once your fee payment is confirmed, the TSI Business Strategy Handbook is shipped to your address registered with us and the full access to your myTSI dashboard is activated. Additional reading, reference and preparation resources; practice tests and the ABSP™ study guide are made available on your myTSI dashboard.

The 16-chapter TSI Strategy Handbook comprehensively covers the foundational and technical aspects of all typical contexts in which strategic analysis needs to be done to generate information and insights on environment, competition, organizational challenges, business possibilities and growth options. The handbook helps participants build a practical mental framework of business strategy analysis, design and execution in various environments, business contexts and organizational life-stages. Not to be missed, the learning resources on strategy tools and enterprise experiences provided on the myTSI dashboard lucidly explain how strategy is eventually effected in organizations.

Take Your ABSP™ Exam


The Strategy Institute gives to the applicants, a period of 365 days from the date of payment to complete all the requirements for earning the ABSP™ certification, including passing the ABSP™ exam. Candidates can register for their ABSP™ certification exam from their myTSI dashboards.

Await the Award Decision


If you qualify the ABSP™ assessments and exam and meet other conditions, you are awarded the ABSP™ certification and the ABSP™ Digital Badge is issued to you within 96 hours of the award decision. You can expect the shipment of the physical credential pack to reach you within three to four weeks from the date of the certification award.

ABSP™ Exam


Coverage of ABSP™ Exam

The ABSP™ certification exam aims to primarily evaluate conceptual and applied knowledge of the core principles, theories, frameworks and techniques of strategic analysis, strategy formulation and strategy execution at various levels in an organization across different stages in its life cycle. The exam also seeks to assess generic understanding of the dynamics of models and environments of business and industry. The ABSP™ certification exam, pursuant to the TSI body of knowledge, does not dwell much on the foundational science of strategic management per se, and instead focuses on aspects that define the core processes and approaches of identifying and managing problems and opportunities related to the health, survival and growth of businesses of organizations.

Candidates entering the ABSP™ program with a sound and clear awareness of the world of global business, and a foundational understanding of strategic management principles and process, generally experience swifter and deeper learning during their ABSP™ certification journey. Such candidates also find preparing effectively for the ABSP™ exam is much easier and faster.

ABSP™ exam features questions drawn from a wide selection of business strategy areas defined in the TSI body of knowledge as essential for individuals intending to be certified by TSI. Though the Business Strategy Handbook provided to all ABSP™ candidates is not exactly a training or exam-preparation manual, it does guide the framework and coverage of the ABSP™ certification exam. All ABSP™ examinees are strongly advised to refer to other books and reference material for smarter exam preparation.

Knowledge Areas & Topics
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The Business Strategy Concept 5%
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Goals, Values, and Performance 5%
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Industry Analysis 5%
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Competitive Analysis 7.5%
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Analyzing Resources & Capabilities 10%
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Organization Structure & Management Systems 5%
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Competitive Advantage 10%
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Industry Evolution & Strategic Change 5%
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Technology Industries & Innovation 5%
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Competitive Advantage in Mature Industries 5%
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Vertical Integration & the Scope of the Firm 5%
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Global Business Strategy 5%
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Diversification Strategy 5%
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Managing the Multibusiness Firm 5%
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External Growth Strategies 5%
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Trends in Business Strategy Management 5%
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CASES 7.5%
The ABSP™ Exam Format

A typical ABSP™ exam includes a mix of Type A and Type B questions for a total of 50 questions, though some exams may feature only one type of questions. Also, the number of questions may change without notice.

TYPE A - GENERAL UNDERSTANDING OF CONCEPTS
Questions directly test candidates' ability to correctly recollect concepts, principles, techniques, and generally accepted practices in contemporary Business Strategy. The answers to TYPE A questions will reflect candidates' awareness and comprehension of critical Business Strategy concepts and issues covered in the TSI body of knowledge. TYPE A Questions are fact-based, with the answer choices either being clearly correct or incorrect responses. There is only one correct answer to TYPE A questions, and candidates are scored only if the correct option is selected.

TYPE B - ABILITY TO APPLY UNDERSTANDING & KNOWLEDGE
Questions directly test candidates’ ability to apply and execute their understanding of the concepts and principles in the practice of Business Strategy. The answers to TYPE B questions will reflect candidates' capacities for critical analysis and judgement in gauging Business Strategy challenges. Questions will test examinees' abilities to devise strategic approaches, plans and programs to resolve challenges with accountability and a high degree of effectiveness. TYPE B questions have four answer choices and only one of these four will be incorrect. The other three answers will be correct, but will represent varying levels of suitability for the situation expressed. The best of these three correct answers will obtain 10 points, and the least suitable answer will obtain 5 points. The third correct answer with mid-level suitability will obtain 7.5 points. Candidates must choose only one of these four answer choices and are scored 0, 5, 7.5 or 10, depending on their answer choice.

The ABSP™ Exam Design

The ABSP™ exam aims at validating candidates' potential to effectively deploy widely adopted concepts and techniques of business strategy and strategic thinking and analysis to improve their performance across the entire spectrum of functions in a typically large organization or a business system. The ABSP™ exam validates this potential by assessing candidates' conceptual, theoretical and applied knowledge of core and generally followed principles, frameworks, techniques and models of strategic analysis and decision-making in varying business contexts, scenarios and environments that organizations encounter across different stages in their life-cycle. The ABSP™ exam content is aligned to the TSI body of knowledge, which the TSI Business Strategy Handbook covers reasonably well. Indeed, since the business strategy space is extremely dynamic, all ABSP™ candidates are expected to also refer to external journals and books; listen to podcasts of experts and participate in professional development activities and events to enrich their perspective of strategy in business.

Qualifying the ABSP™ Exam

Usually, a cumulative score of 65%-70% on an ABSP™ exam can be deemed worthy of certification. However, an examinee's real, individual scores do not eventually decide the recommendation for a certification award. Instead, a score scaling and rationalization mechanism is used to make certification decisions to nullify geographic and environmental factors with potential to skew performance. As such, the certifying benchmark should not be used as a specific number to determine passing or failing performance on the exam.

Preparing for the ABSP™ Exam

ABSP™ is for young professionals aspiring to move to more challenging and higher-impact roles in their areas of professional specialization. ABSP™ exam, hence aligns to the TSI body of knowledge, which covers essential topics in which knowledge is necessary for ABSP™ candidates to prove their fitness for complex roles. It is critical that all ABSP™ candidates focus on widening their understanding of how the strategy of their organizations impacts the deliverables of their own roles, and hence relate more sharply to their KRAs at work. While the Business Strategy Handbook builds a very good mental framework of core concepts in business strategy to aid in preparing for the ABSP™ exam, additional external reading is also essential to improve awareness of current strategic thinking and strategic analysis trends. Business Strategy is an evolving discipline and will perhaps never become an exact science, which makes containing the entire practice into a single textbook impossible.

While ABSP™ candidates are advised to use the TSI Handbook on Business Strategy as their main reference for preparing for their ABSP™ exam, it is just one piece in preparation for the ABSP™ examination. Although a sizable number of questions in a typical ABSP™ exam are drawn from content which is available in the Handbook, the rest of the questions may be drawn from content from other sources. TSI therefore strongly advises all examinees to research other online and offline resources to increase their knowledge of concepts and awareness about how business strategy impacts various functions and decision-making in an organization.

The ABSP™ Digital Badge

All candidates who pass their ABSP™ exam and complete other prescribed requirements, get a digital version of the ABSP™ certification (ABSP™ digital badge). It is uploaded on the CredBadge™ portal and is verifiable online by anybody having a link.

Digital Badge

ABSP™ Upgrade to SBSP™

ABSP™ stays valid for 3 years from the date of award, and after which, it needs to be upgraded to SBSP™. When you upgrade, you show your increasing competence and commitment to your profession. If you fulfill the candidacy norms of SBSP™, The Strategy Institute will send reminder emails for upgrading your program, or you can log into your account and register for ABSP™ upgrade to SBSP™. In order to receive email reminders from The Strategy Institute, please make sure to keep your email address current.

Upgrading your ABSP™ Certification to SBSP™ Certification

  • Step 1. Register for the ABSP™ upgrade program by logging into your account.
  • Step 2. Pay your ABSP™ upgrade fee online.
  • Step 3. Complete the prescribed readings online followed by a small assessment.

ABSP™ Certification Upgrade Policy – 2022

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Standard Upgrade
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Upgrade Convenience Period

ABSP Upgrade Fee Schedule

Schedule Code Upgrade Categories Upgrade Fee Upgrade Conditions
ABSPRU-1 Standard Upgrade to SBSP USD 750 Before the expiry of ABSP Certification
ABSPRU-2 Upgrade During The Convenience Period USD 1000 Within maximum 60 days from the date of expiry

ABSP™ Upgrade to SBSP™

Since ABSP™ expires permanently after 3 years, upgrading it to SBSP™ is mandatory once its 3-year term expires. However, SBSP™ certificants who meet SBSP™ candidacy norms do not need to wait for 3 years and are permitted to upgrade to SBSP™ any time 12 calendar months after the date of ABSP™ certification award. Further, upgrading to SBSP™ does not require passing the SBSP™ certification exam. However, all upgrade candidates mandatorily need to complete the standard SBSP™ learning journey and make a detailed statement explaining their demonstrated commitment and efforts toward continuously enhancing and enriching your professional skills, knowledge and competence.

To meet the requirements for upgrade to SBSP™, additional readings and assignments have to be completed by all upgrade applicants on themes on disruptive strategy, best practices and enterprise experiences. Besides receiving a handbook on disruptive strategy, upgrade candidates also have reading material stacked on their myTSI dashboard. Eligible ABSP™ certificants periodically receive reminder messages for upgrading from ABSP™ to SBSP™, or they can log into their myTSI dashboard and register for ABSP™ upgrade to SBSP™ after verifying their candidacy. Please note that not upgrading from ABSP™ to SBSP™ even after 6 months of expiry of the ABSP™ credential leads to cancellation of the upgrade opportunity, and such ABSP™ certificants will require to apply afresh for SBSP™.

*Please note that after upgrade to SBSP™, the ABSP™ credential will automatically expire.

Upgrading from ABSP™ to SBSP™

  • 01.

    Register for ABSP™ upgrade by logging into your myTSI dashboard.

  • 02.

    Pay applicable SBSP™ upgrade fee online from your myTSI dashboard. The fee amount depends on the timing of upgrade application and also includes cost of additional handbook and its shipment.

  • 03.

    Complete the prescribed readings and assignments as instructed on the myTSI dashboard

  • 04.

    Complete the prescribed declaration on continuing professional development on the myTSI dashboard.

Upgrade decisions are usually communicated within a week of applicants completing their upgrade formalities, readings, submissions and assignments. The SBSP™ digital badge is issued within 24 hours of approval of upgrade and the SBSP™ credential certificate is shipped within 2 to 3 weeks.

Upgrade to SBSP™ – At-a-Glance

Senior Business Strategy Professional
Upgrade Code Upgrade* Categories Upgrade Timeline Upgrade Fee
CASI-5 Advance Upgrade to SBSP™ of an active ABSP™ credential Advance Upgrade can be done any time 12 months after the award of the ABSP™ credential, and at least 1 year before the scheduled expiry of its 3-year validity Fee applicable for Advance upgrade to SBSP™ is USD 1200
CASI-6 Standard Upgrade to SBSP™ of an active ABSP™ credential Standard Upgrade must be done during the 3rd year of an active ABSP™ credential at least 2 calendar months before the scheduled expiry of its 3-year validity. Candidates missing the Standard Upgrade opportunity must try to complete their upgrade within the Extension period. Fee applicable for Standard upgrade to SBSP™ is USD 1300
CASI-7 Upgrade during the Extension Period The Extension period extends to a maximum of 90 days from the due upgrade date. Missing Upgrade within the Extension period leads to cancellation of the Upgrade opportunity, and such ABSP™ certificants, if they are interested in SBSP™ will require to register afresh like other applicants. EXTENSION PERIOD UPGRADE fee to be paid for Upgrade to SBSP™ credential within the Extension period is USD 1500

Upgrade requests not covered under the above categories will be decided upon their individual merits. The ABSP™ certification automatically expires after 3 years and cannot be renewed.

Step ahead and register for ABSP™ today!


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