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Map. Mull. Model. Master

The Strategy Institute leads in thinking and innovating models, standards, systems and practices of validating and credentialing excellence in the design, development and execution of business strategy in organizations. Our path-defining 4M-BSP knowledge-grid on business strategy defines areas of critical comprehension and mastery for management and business professionals who may be working and leading across functions, businesses and sectors or preparing to start their careers in the industry.

Our suite of three business strategy credentials sets up the most modern and reliable international framework of professional qualifications in business strategy currently on the market. Companies hiring talents in marketing, finance, technology, HR, research, or for almost every department or function today increasingly expect applicants to have well-informed, proven, and validated capabilities of analyzing decision environments, problems, opportunities, and developing solutions that will help achieve game changing business results. The credentials of The Strategy Institute help companies identify applicants with a well-tuned mindset for strategy and an evolved feel for business.

What inspired me toward ABSP was a desire to not only grow fast in my career, but to also become the best-rounded professional around through a more mature and complete understanding of how business strategy can be built into my problem-solving, managerial and leadership approaches. The new economy jobs have descriptions that cut big and seriously into business strategy, and I was clear I had to go beyond the b-school curricula to really learn about the principles and practices of strategic business thinking, the way it really happens in organizations. The 4M knowledge-grid of The Strategy Institute provides a perfect context to business strategy learning."

Bart Wang Bart Wang
Henley Business School

The Certifications

absp sbsp gbsl

The Framework

Our 4M-BSP framework clusters 14 distinct areas of knowledge and capabilities for business strategy applications and practice across the insightful four ‘M’s – the ‘M’s of Map-Model-Master-Manage rubric for efficient level- and function- independent practice and application of business strategy in organizations.

Learning Resources

Resources & Publications

The frontiers of Business Strategy are rapidly expanding to amplify the capabilities of management and business professionals for making more direct impacts to all aspects of Business Strategy- analytical, economic, social, technical, planning, decision making, and problem solving. In its continuous efforts to fill up a long-felt void on reliable, researched, and insightful knowledge in discipline, The Strategy Institute is making several high-quality reading and reference resources available in digital and printed formats for a wide variety of business and management stakeholders. The list most notably includes the seminal Business Strategy- Handbook by The Strategy Institute, the world’s first; the only standards-based, and the most authoritative text ever written on Business Strategy. Another important reference-resources is The 4M Business Strategy Practice (4M BSP™).

If you desire to contribute to The Strategy Institute’s efforts on building up a world-class repository of knowledge on Business Strategy, do write to us.


Register yourself for a business strategy certification of The Strategy Institute. Or explore how your b-school, university, or institution can partner us and amplify students' employability for the best jobs in the industry. Or book an onsite Business Strategy Symposium of The Strategy Institute Strategy for your institution. You can do all of it right here!